Vision without action is a daydream. Action without vision is a nightmare ~ Japanese proverb

The strategy development process builds upon two foundational elements: technical analysis to identify evidence-based opportunities; and engagement of the right people at the right time to build commitment to shared action.

The technical analysis characterizes the physical operations from a full input/output perspective (whether emissions, ecological footprint, waste, energy, or water use). To be effective, however, the assessment must go well beyond the physical, and uncover the linkages across the value-chain that connect the organization’s functional and behavioural aspects of procurement, purchasing, handling, transformation, and waste sources. This work produces an integrated map of the physical, social, and financial aspects of operations, yielding insight on the interconnected web of organization-wide processes, behaviours, and resource flows.

At the end of the day, nothing gets done if people don’t do it. And since environmental performance requires an integrated response, success demands building relationships with each stakeholder group (often going beyond internal stakeholders to engage suppliers/vendors/patrons) to ensure they understand, believe, and care enough about the program to 'buy-in' and 'commit' to action.